We're in a conversation economy where consumers are publishers, distributors and editorialists. This is word-of-mouth with a global megaphone. The things people say about brands, categories and products can’t be ignored or swept under the rug. But they can be cultivated, directed and amplified.
Talk – in today's world – matters.
According to McKinsey, two-thirds of the economy is influenced by personal recommendations. Other studies, which we are happy to share if you are the bookish type, show that over 80% of consumers seek online posts and communities before making a purchase. However, only half of those who claim to recommend a brand actually do it. That’s why brands have to move from simply listening to these conversations to actively engaging in them. And that is where we come in.
We are dedicated to helping brands create Conversationswell.TM Inspired by the idea of "groundswell," ConversationswellTM is the surge of support, approval or enthusiasm for a brand, manifesting itself in the form of virtual and/or real word-of-mouth advocacy.
So is this little talk about talk just, ahem, talk? Hardly. According to studies from McKinsey to the London School of Economics to Bain, brands that ignite the most positive conversation can outgrow their competition four times faster. In our opinion, it’s a conversation very much worth having.