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Everything we make is designed to not only help people see our clients in a new light, but to have them talked about in a positive one.

We call it Conversationswell.

We're in a conversation economy where consumers are publishers, distributors and editorialists. This is word-of-mouth with a global megaphone. The things people say about brands, categories and products can’t be ignored or swept under the rug. But they can be cultivated, directed and amplified.

Talk – in today's world – matters.

According to McKinsey, two-thirds of the economy is influenced by personal recommendations. Other studies, which we are happy to share if you are the bookish type, show that over 80% of consumers seek online posts and communities before making a purchase. However, only half of those who claim to recommend a brand actually do it. That’s why brands have to move from simply listening to these conversations to actively engaging in them. And that is where we come in.

We are dedicated to helping brands create Conversationswell.TM Inspired by the idea of "groundswell," ConversationswellTM is the surge of support, approval or enthusiasm for a brand, manifesting itself in the form of virtual and/or real word-of-mouth advocacy.

So is this little talk about talk just, ahem, talk? Hardly. According to studies from McKinsey to the London School of Economics to Bain, brands that ignite the most positive conversation can outgrow their competition four times faster. In our opinion, it’s a conversation very much worth having.

  • Roger Camp

    Roger has won every major creative award many times over, including Best of Show at the CLIOs for an unprecedented two consecutive years. He was named Top Art Director in the country by Boards magazine and has been featured on VH1's Greatest Commercials 
of All Time.

    He also has the honor of winning more British D&AD awards than any other American art director in the show’s 50-plus year history. Roger now sits on the One Club Board of Directors.

  • Jamie King

    He's helped build some of the world's most iconic brands, including Procter & Gamble, Starbucks and Walmart, to name a few. A strategist by trade, Jamie has won six Effie awards for advertising effectiveness, a demonstration of his desire to build his clients' businesses. Jamie completed the Kellogg School of Business Executive Program and the Hyper Island Interactive Advertising Executive Program. In 2009, he was named one of Crain's "40 under 40."

  • Rikesh Lal

    Rikesh's approach marries design and concept by building branded experiences that are both innovative and effective. He's created ads for the likes of Nike, Converse, Xbox, Philips Electronics, MINI and Sprite. His diverse portfolio has also garnered him numerous awards from the One Show, London International Awards, Graphis and Cannes. 

  • Paul Sincoff

    Paul Sincoff approaches his writing and work with passion. He has that rare, elusive talent to both collaborate with clients and push for the best work. The last 10 years have seen Paul Sincoff at Chiat\Day\LA, Mullen Boston, Mekanism SF, and CP+B Boulder, producing campaigns for Activision, PlayStation, Pepsi, Kraft Mac & Cheese, Brisk, Windows Phone, Visa, Jimmy Dean, and more.

  • David Verhoef

    David first worked with Roger Camp in the late '90's at Cliff Freeman and Partners in New York. They share a common belief that strong production is integral to brilliant creative. Together David and Roger have won every advertising award many times over. In addition to his awards as a Producer, David has the honor of winning a Cannes Gold Lion as a Copywriter and Best of Show as a Director at the N.Y. Art Directors Club.

  • Shannon Gilmore

    During her career, Shannon has had the opportunity to travel the world talking with consumers and gaining valuable insight into what they buy, how they think and what drives them to advocate for a brand.
    She has crafted successful positionings for a diverse range of clients, including IBM, Walmart, Volkswagen, HBO, Napster, Chevron, Hewlett-Packard and Capital One. Whether working with large global brands or up-and-coming tech start-ups, she remains dedicated to finding the insight that ignites conversation about brands.

  • Anne Tway

    Anne is a pioneer in the use of ethnographic research, combining her background in cultural anthropology with traditional planning techniques to bring consumers to life in compelling, fundamentally true and creatively inspiring ways. She has applied these techniques to help build brands like BMW, Microsoft, Hewlett-Packard, Sprint and The North Face, to name a few.

  • Del Taco & Camp + King Farm Humour Out of ‘Surprisingly Fresh’ Fresca Bowls

    SEPTEMBER 29, 2014
    Del Taco has launched a TV and social/mobile media campaign by San Francisco marketing agency Camp + King. The effort promotes the QSR chain’s new $4 Fresca Bowls... Read full article on Little Black Book

    Scharffen Berger Digital Billboards Feature Selfies

    SEPTEMBER 04, 2014
    Scharffen Berger Chocolate Maker has married out-of-home and social media to enable fans to star in ads on 50 digital billboards in bus shelters across San Francisco. Read full article on Media Post: Marketing Daily

    Jamie King of Camp + King on Brand Control and the Art of Advertising

    AUGUST 13, 2014
    Every agency has a unique model, a proprietary approach, or one-of-a-kind data source — including us. But regardless of what anyone says, this is a talent-driven business... Read full article on Agency Post
  • Put Your Own Face on A Bus Shelter Chocolate Ad

    AUGUST 11, 2014
    Hershey-owned chocolate brand Scharffen Berger appeals to generation selfie in this campaign that allows people in bus shelters to upload their own faces onto posters. Read full article on Creativity

    A Man's Take on 'The Most Interesting Man in the World' and Other Ads

    MAY 20, 2014
    Roger Camp is the man behind the Brawny Paper Towel Man, Capital One's Alec Baldwin campaign, and other dude-heavy commercials. He joins Open Source to discuss male-centric advertising. Read full article on Fusion

    Sincoff joins Camp + King

    MAY 05, 2014
    Camp & King has hired Paul Sincoff as creative director. Read full article on Advertising Age
  • 32 Under 32: Rikesh Lal

    MARCH 14, 2014
    We're closing out the week with another excellent interview with Camp + King Creative Director and Junior Partner, Rikesh Lal. Read full article on The San Francisco Egotist

    Meet the Jury: Rikesh Lal

    MARCH 12, 2014
    Rikesh Lal is the Creative Director/Junior Partner at Camp+King. A graduate of California College of Arts, his background in visual communication has influenced his advertising career, from print to digital to TV. Read full article on Le Book

    Six Things You Didn't Know About Roger Camp

    FEBRUARY 21, 2014
    Industry creative vet Roger Camp has done a tour of many notable shops during his career. Mr. Camp's life only gets more colorful outside the job, however, as you'll see in this week's edition of Six Things. Read full article on Advertising Age
  • Dana Rabb Joins Camp + King as Brand Director

    FEBRUARY 19, 2014
    Marketing agency Camp + King is pleased to welcome Dana Rabb to the role of brand director. Rabb will run the Bacardi account and was instrumental in helping Camp + King land The Hershey Company subsidiary Scharffen Berger Chocolate Maker’s business... Read full article on Shoot Online

    Best Ads Guest Judge: Roger Camp

    FEBRUARY 10, 2014
    This week's guest judge is Roger Camp, partner and chief creative officer at Camp & King based in San Francisco. Read full article on Best Ads on TV

    Camp + King Hires David Verhoef

    JANUARY 20, 2014
    David Verhoef is an actor and advertising industry producer whose award-winning marketing campaigns and career spanning three decades have landed him his latest role: the Director of Content Production at San Francisco marketing agency Camp + King. Read full article on LBB Online
  • What I Learned This Year: C+K's Roger Camp

    JANUARY 03, 2014
    What I learned in 2013: patience. We spend a lot of the past year creating... Read full article on SF Egotist

    Bacardi "Exile"

    NOVEMBER 01, 2013
    Everyone has a story. The Bacardi brand and family's story can be summed up with one word: "Untameable." Read full article on ADVERTOLOG

    The Real 'Mad Men": Agency Founders Make Advertising Look Good

    AUGUST 21, 2013
    The hit AMC television series Mad Men follows the turbulent – and enticingly glamorous – life of Don Draper, a cutthroat ad agency founder who will do anything to keep his reputation as the leading ad man in the industry untouched. Join us... Read full article on YFS Magazine
  • A Child's Tea Party Goes Gangster

    JULY 17, 2013
    This kid is so cute that it almost makes you forget she’s a mini-mobster in training. Common Sense Media launched a TV spot that asks parents if their children are watching movies that are beyond their age range. Read full article on MediaPost

    Camp + King Named Agency of Record for Zoosk

    JUNE 05, 2013
    Impressed by the creative boutique’s high-caliber work and superlative in-market results, dating website Zoosk has named Camp + King its agency of record... Read full article on San Francisco Chronicle

    Del Taco meals are 'Unfreshing Believable'

    APRIL 28, 2013
    The proof of the taco is in the tasting. That's the inspiration behind "Panning," a new :30 second spot created by Green Dot Films for Del Taco restaurants and agency of record Camp+King. Read full article on Campaign Brief
  • Entrepreneur Profile: Jamie King

    APRIL 19, 2013
    Co-founder and CEO Jamie King profiled in the Business Times. Read full article on San Francisco Business Times

    C+K Names Anne Saulnier Its Director Of Operations

    MARCH 21, 2013
    Camp + King has named Anne Saulnier its director of operations. She'll be responsible for inner-office operations, talent recruiting and creative management... Read full article on SF Egotist

    Warm and Fuzzy: Heart Puppet Steals the Show in New Online Dating Ad

    JANUARY 10, 2013
    The real star of the show isn’t the dreamboats it sets you up with — it’s your very own heart. Read full article on Time

    AUGUST 27, 2012
    Havas-backed Camp & King has been named the agency of record for Del Taco following a review. Read full article on Advertising Age


    APRIL 24, 2012
    We launched a new campaign with print, TV, social and online to help parents talk to their kids about the media around them. Read full article on Creativity Online


    FEBRUARY 05, 2012
    Read full article

    JUNE 08, 2011
    Check out some of the thinking behind our Old Navy campaign in this article. Read full article on Advertising Age


    JUNE 08, 2011
    Read full article on Adweek


    JUNE 08, 2011
    Read full article on The San Francisco Egotist

    FEBRUARY 03, 2011
    Roger and Jamie announce the creation of Camp + King. Read full article on Advertising Age